Auger Germany – Exhibition Stand Design for Automechanika 2024

At Automechanika 2024, we set out to design an exhibition stand for Auger Germany that would embody the brand’s reputation for German precision, durability, and dominance in commercial vehicle parts.

Our concept focused on strong visual clarity, bold architecture, and clear segmentation of interaction zones — from reception and consultation desks to product display walls and open seating areas. The stand’s angular architecture, defined by striking black frames and deep red accents, conveys technical authority and industrial strength.

We ensured that Auger’s extensive product range (70,000+ parts across 24 categories) was front and center, with large illuminated graphics and clear Russian-language messaging tailored to their target market. High visibility signage, a dynamic hanging banner, and strategic lighting help establish Auger’s presence from all corners of the hall.

The result: a stand that doesn’t just display — it commands attention and reinforces brand trust, helping Auger connect with decision-makers in a highly competitive arena.

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