This display stands were crafted to elevate the presence of Yeni Rakı 1937—a cultural icon steeped in heritage—by combining elegant craftsmanship with bold storytelling. Designed for premium in-store and event environments, the stands are not just a functional product holder; it's a celebration of Turkish tradition and sophistication.

Design Features:

• Material Language: Polished copper, frosted glass, and Carrara marble textures speak to the heritage and refinement of rakı culture.
• Centerpiece Focus: The bottles are raised and spotlighted through elevated trays and center-mounted plinths to emphasize purity and importance.
• Functional Aesthetics: Ice compartments and ornamental valves reflect both the ritual of rakı service and nostalgic references to early distillation processes.
• Brand Embodiment: The “1937” year plate anchors the visual narrative, embodying authenticity, legacy, and continuity.

Objective:
To create an authentic, eye-catching focal point that captures both the ritualistic and social essence of rakı drinking, inspiring curiosity, nostalgia, and brand loyalty at first glance.

Result:
Display stands that goes beyond mere function—they tell the story of Yeni Rakı with every  detail. They invite customers into a tactile, visual, and emotional connection with one of Turkey’s most treasured spirits.

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